For Vendors
Strategy and content that stands up to executive scrutiny.
I work with a small number of vendors on positioning, narrative, and executive-facing moments. The value is simple: I bring a market view grounded in my published research and real conversations across buyers and builders, and I help you shape work that holds up under scrutiny.
I’m not a spokesperson. If we work together, it’s because I believe the work is useful and defensible. I’ll challenge claims that don’t stand up, and I’ll help you sharpen what does.
Vendor engagements
The Content Engine
Research-led assets for skeptical buyers. White paper, webinar, and an executive brief that teams can circulate internally.
The Executive Roadshow
Dinners and executive sessions where you want a real conversation. I host and facilitate so the message lands without sounding like marketing.
The Strategic Counter-Weight
When you need credibility, not applause. I pressure-test the stance, tighten the argument, and help you say what you can defend in public.
Commercial structure
Most vendor work runs in one of two modes:
Fixed-fee packages for defined outcomes (content, events, facilitation).
Advisory blocks for on-tap strategy support, scoped in hours.
Pricing is shared in a short proposal once I understand the audience, scope, and timeline.